Our Philosophy

We believe aesthetics and quality should not be compromised for function. Innovative classic modern functional designs are the basis of our brand culture. At Life Proper we create products that serve a dual purpose making the lives of our customers more streamlined and balanced. As a brand we realize functional pieces are a key element to maintaining an organized life. Life Proper is centered on providing custom tailored goods to meet the everyday needs of our customers.

About Our Bags

Handcrafted in San Diego, CA with impeccable attention to detail. Our bags are assembled in small batches to ensure quality. Life Proper prides itself on using 100% USA manufacturing and vendors. Our manufacture specializes in the production of leather goods and has been working in the fashion industry for 20+ years. We use premium leather from ethically sourced leather houses and the finest hardware from local Los Angeles, CA based vendors.

Meet The Founder


A visionary for clean modern design and function, Ashley Marks sought to develop a brand she believed filled a niche for the 21st century woman. With a passion for creating and an eye for design, she began to develop the Life Proper brand in the fall of 2015, with the first collection launching in September 2016. Her love for all things creative inspired her to fulfill a lifelong dream of designing products she felt were needed in the market. Believing the risk is worth the reward she began sketching the NOIR Collection.

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